GAP stands for General, Audience, Profile.
This shows the percentage of people in a certain category that watch film at the cinema.
My ideal audience member, I stated, was from the age 60+. If we take the two groups closest to the age range we get a total of 24.1% of the population. This supported my view that my ‘perfect audience member’ would be more upper middle classed.
Pearl and Dean focus a lot on ages and gender whereas the UK tribes website focuses mostly on how the person dresses and their social appearance. I feel as though it’s good to have a mix of both of these when looking for a perfect audience member.